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| "Marine
Midland Bank" |
Marine
Midland Bank, USA (HSBC-USA) wished to introduce their
Marinedge Investment and Insurance Brokerage Program in
the late 1980’s. There was a desire to kickoff the
program with an image-building message. Marine itself
had used an 1800 sailing vessel as their logo and after
hours of discussion it was decided that we would carry
through with this well establish firm. There was a need
to establish a Monthly Sales Award for the Branch with
the highest sales of the entire system. We located a Model
Builder of some prominence to create a museum quality
model of “The Sovereign of the Seas,” an important
sailing ship of the era. We built a complete recognition
program around this image. The Bank is a big winner in
this case because the model today is worth many times
the price they paid for it. The results of the program
have paid off handsomely as it is thriving today.
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"The Whammie Weenie" |
We
started in this business when asked to help a major retail
food store chain create a marketing tool in conjunction
with our National Football Team. It had to be a noisemaker
to create havoc with the opposition. This lead to the
creation in 1983 of the "Whammy Weenie." It
became a part of our sports teams marketing image. Along
with the "Weenie," a whole family of product
was born. There were Coffee Mugs, Weenie Pouches, and
tee shirts to name a few. Any of these items found today
are valuable collectible items.
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"Architectural Treasures of Western New York" |
| Rise, Inc.
has produced a Branded Product line of its' own,
known as Architectural Treasures of Western New
York. We have a local talented artist create a group
of Pen and Ink renderings of local historical landmarks
and screen-printed these drawings onto attractive
coffee mugs which are being sold in retail shops
in the Western New York area. Some of these items
are shown below: |
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Click on an image for larger view |
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Traditional
Marketing is still an extremely important means of promotion,
and combined with online marketing efforts, the overall
marketing goal becomes most effective. We at Rise, Inc.
recommend that the combination of both the online and
the traditional methods is the most advantageous way to
market your product. It is therefore important that you
coordinate both marketing threads. Some of our traditional
marketing products are listed here: |
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| We Feature Leeds
Products, Organizers & Portfolio's. |
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